Mahina, with stores in Paia, Kihei and Lahaina, is Maui's favorite boutique (voted "Best Boutique" by the readers of Maui Time Weekly in 2008 and 2009). It's the place on the island to find cute, fashionable clothing, accessories and shoes at reasonable prices.

We, owners Jody and Joe, opened Mahina because it was frustrating trying to find clothing we liked that didn't cost a fortune. We named the shop Mahina, which is the name of the Hawaiian moon goddess, because our first store in Paia is called Lotus Moon and we wanted to keep with the moon theme. We like the moon. It's sexy, mysterious, powerful, mesmerizing.

We like to make things fun and easy. Fun because we love the thrill of discovery, finding that just-right piece that makes you look and feel great. Easy because we cherrypick from lots of different designers so there's always something cute to be found. Since we're always on the hunt for cute new stuff, there's new styles at the stores every week.

If you have suggestions, critiques or questions, shoot us an email at:

freshstuff@mahinamaui.com